To our clients, friends and associates who are the CEO/owner/operator of your business – this post is for you.
Okay, so it’s been a rough year but it’s almost over. Well, not really. Only the date will change but the challenges will be around for a while. But you still know what you want to accomplish next year. Right? You know that because you’ve discussed it with your team and there’s agreement, and that agreement has been documented in something called an operating plan or a business plan or a paper napkin or whatever, but it’s in writing. Right?
If not, this post will not be of much value to you, because it deals with the critical management topic: How will you allocate the resources you’ll have available to achieve the results you’ve targeted, and how much revenue will it produce along the way? That’s the long way of saying “Budget,” and its purpose is to help you direct your resources – primarily cash and people – in the most effective way possible to fulfill the plans you made for next year.
If your plans are all in your head, then so is the resource allocation plan, and your ability to delegate responsibility for managing those resources drops to near zero. YOU become the budget manager and the gatekeeper for all spending decisions. Of course, if there is no other way you can spend your time more productively, no problem. But is that really true? I didn’t think so. So let’s move on.
Some questions you may be asking (and some short answers):
