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management coach can
do for you.
As CEO, uyou hold your
management team accountable to know the important tools of their trade.
But do you feel comfortable that you know yours when it comes to
Does the monologue your CFO
delivers with the monthly financial report often sound like a foreign
language? Do you miss the significance of some comments, but resist
asking for clarification because you really don’t want to reveal what
you don’t know?
Do you want to improve your
working knowledge of finance as quickly as possible, and as privately as
A coach is an expert who helps you
do something better – not just for your company, but for you. For many CEOs
and senior executives groomed in sales, marketing or technical disciplines,
the tools of finance are new, and they need to learn how to use them without
making a fatal – or even embarrassing – mistake along the way. For some,
it’s hard to judge the potential cost of a mistake, and that realization can
result in stress, delays, and sometimes a near paralysis in decision making.
Your company’s financial
information is the ultimate metric of success. If you’re not comfortable
understanding the nuances of those metrics, what are the chances that you’re
missing opportunities to improve them? How will you stay a step ahead of
other senior managers? Who can you talk to when a board member asks a
complex question that you feel you should have the answer to, but don’t? Do
you really want to show your staff how vulnerable you can be in this
Recent clients include a senior
corporate executive of one of Hollywood’s top movie studios and the CEO of a
$100 million publishing empire. In each case the results were dramatic, even
praised by the studio’s CFO as “a great job.”
Learn more about Gene Siciliano, the Executive Finance Coach, on the ExecutiveFinanceCoach.com web site.